- 1. The Emic perspective is when the researcher immerses himself in a culture to understand how people of that culture perceive the world. Etic perspective is an unbiased and scientific perspective of the culture that cam reveal the actual social reasons for cultural behavior.
2. Neither approach is better than the other. It is a case by case basis.
- 1. This allows a researcher's findings to be subjected to criticism.
2. This allows the researcher to get a large amount of information about the culture.
3. This prevents the researcher from harming or deceiving his or her subjects.
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